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| The Umami Burger branded with the letter 'U.' |
I had never heard of Umami Burger, but apparently, it's all the rage. In December of 2010, GQ Magazine dubbed it Burger of the Year – the reviewer, Alan Richman, loved it. In fact, Mr. Richman said he thought the owner's face 'belongs on the Mount Rushmore of the burger world.'
After reading such a rave review, I did a little research and found that Umami Burger has been reviewed a lot, lately. According to a two-part review on LA Weekly's blog, the owner Adam Fleishman – wine connoisseur, entrepreneur and cooking enthusiast – opened his first Umami Burger in February 2009 on La Brea, between Wilshire and Olympic.
The concept, umami, is the fifth element in Japanese culture of food flavors (besides sweet, sour, salt and bitter), corresponding to the flavor of glutamates, especially monosodium glutamate.
In the LA Weekly interview, Mr. Fleischman was quoted as saying that he 'wasn't even interested in burgers, [he] was just trying to play around with umami and get those flavors right.' Naturally, after all the hoopla, I had to try it, right?
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| This is Umami SoCal Burger – complete with roasted tomato, home made american cheese and home made sauce with butter lettuce. |
The flavors were amazing, I have to say. And, I like the idea of knowing where your meat is coming from, local vendors and all green philosophies when it comes to my food. It was the perfect 'little' burger on the perfect white plate and the decor in the 'valli' location is urban-chic with big, red leather wing-back chairs and white chandeliers. A big hit.
I ordered a side of skinny fries, which were great, and their ketsup is home made, too. It was delicious. We didn't have any dessert, but I'll be sure to go again and try some.
The service was great and the experience was terrific. The place was crowded and we had to wait for a table, but it wasn't too long. All in all, I would say it is definitely worth the visit. They have so many different types of umami burgers on the menu to try.
My only gripe is with the size of the burger. I wish it was a tad bigger and the ten-dollar price tag wouldn't seem so high. In short, you get something slightly larger than a slider but definitely smaller than what you might expect. The SoCal Burger was the least expensive on the menu, btw, so make sure you go expecting to pay a little more for a burger, cause that's the way it is. But, you won't be short-changed on the flavors or overall experience.
Please visit their web site at www.UmamiBurger.com for locations and more information.









