Saturday, April 17, 2010

Freelance: To Be Or Not To Be

THIS IS NOT A LOVE SONG


A lot of people I know are having a hard time finding a full-time job – there aren't many available out there in job land – so, like the professionals they are, they are finding new ways of bringing in an income. Dare I say it? It's called, "Freelance" or "Consulting." Some of my friends have resisted, but to no avail. Sooner or later, especially in what I like to call the "New Economy," it is going to be the freelancers that help carve out the new ways of doing business. Gone are the days of big budget projects and now are the days of "making it work" (to quote Tim Gunn from Project Runway.)


According to Wikipedia, a freelancer, freelance worker, or freelance is somebody who is self-employed and is not committed to a particular employer longterm. The term was first used by Sir Walter Scott (1771-1832) in Ivanhoe to describe a "medievel mercenary warrior" or "free-lance" (indicating that the lance is not sworn to any lord's services, not that the lance is available free of charge). It changed to a figurative noun around the 1860s and was recognized as a verb in 1903 by authorities in etymology such as the Oxford English Dictionary. Only in modern times has the term morphed from a noun (a freelance) into an adjective (a freelance artist), a verb (an artist who freelances) and an adverb (she works freelance), and the noun, "freelancer."


Being a freelancer is something I have always had to do between jobs all throughout my career. Even with a full-time job, I could and would freelance on projects at night or on weekends or both. Now, the jobs are less with smaller budgets and bigger expectations – its insane. So, what do you do? Can you afford to sit it out and wait for the perfect full-time job? Do you want to sit around and wait for the perfect full-time job while the rest of us are out there trying to change the old ways of doing business?


To make a change, you have to take a stand. As a freelancer, I stand for knowing your worth and getting it monetarily. As an owner, I stand for giving the client impeccable design and service for less dough. From my years of working with the major studios, I have a system, or a way, of doing things so that even if I am a third party in a design transaction, the client hiring me can afford my rates and they know immediately that I am not here to fool around. I take pride in my work and I have been fortunate enough to have learned from the best. Make sure you know the area of your expertise, who your competitors are and where you can get support. (FreelancersUnion.com)


According to a story CNNMoney.com did online in June 2009, the percentage of freelance employees that make up any workforce is already at 31% as of the date of their story. By 2019, the Labor Statistics, WorldatWork Projections are that 40% of all workforces will be made up of temporary, self-employed, or freelance workers. They predict this trend to spread beyond traditional bastions of freelancing to professionals such as accounting, engineering, health care, law and even sales. All are already starting to rely more heavily on contract work.


We are in the early stages of  a new workforce and CNN agrees. Talk to your friends to find out who else is thinking of starting their own business. Maybe you can team up to start one together? There are lots of related posts on the net and you should definitely do your homework before you venture out on your own. And, when you finally do decide to take the plunge, be sure to get a professional graphic designer to design your logo, blog header and or website. If you don't look good, no one will want to buy what you are selling.



Saturday, April 10, 2010

Weekend DVD Review

MADONNA AND MR. FOX

We had an interesting DVD viewing experience this weekend. First, I was happy to receive my CD/DVD of Madonna's Sticky & Sweet Tour. The music is off da' chain and Madonna is unbelievable for being over 50! She made 50 the new 30 as far as I'm concerned.

I had the pleasure of seeing this concert LIVE at Dodger Stadium when she was here in Los Angeles. I won a ticket from one of my artists reps, Aquent in Los Angeles, and they rented a bus and we had a blast! (Well, some of us did, anyway.) We had great seats and we saw Heidi Klum and Ryan Seacrest at the concert. They were only feet away.

The concert delivers an energy-filled, music remix of some of Madonna's newest songs, as well as some of her best oldies. If you're a Madonna fan and didn't make it to the concert, I would definitely recommend watching this DVD. If you did see the concert, the DVD provides a better look at the imagery on the screens and backdrops. If you are an artist, you will appreciate it for arts sake.

The other DVD we had the pleasure of watching is Fantastic Mr. Fox starring the voices of George Clooney and Meryl Streep. I enjoyed this film more than I thought I would but I wouldn't recommend it for kids under 12 – the message is not a very positive one. The overall execution of the film, the animated characters and the story itself, however, are well connected. I'll spare you the storyline so that you can be pleasantly surprised, if you decide to watch it.

Featured Artist: STEPHEN KLIPPENSTEIN

Another ultra-talented, easy to work with, uber-creative overall nice guy artist friend of mine (and I know all the good ones) is an Art Center Graduate with Honors,
Stephen Klippenstein.

Stephen and I met working on a big project together at a local agency and we have remained friends ever since. Talk about talent! This guy has it all. Not only did he attend and graduate from one of the country's most accredited art schools, but he did it with honors. Stephen has won several awards, including a key art award each for the films Dracula and The Mask, as well as a Promax/BDA Award for Beauty and the Geek.

He began his illustrious career around the same time I did and most of my colleagues did – before there were computers. We had the luxury of focusing on art when we were being taught about design and we learned the computer and its programs, later. This is a HUGE benefit for a client which is why I always say you should hire an artist with experience over someone younger and cheaper, any day. In the long run, the product will be communicated better with a better overall "look." Nothing beats experience and Stephen has what every client needs – experience with a calm, easy-going personality. Between the way Stephen thinks and sees the world, in combination with his natural creative intuition, every client should use Stephen as the creative lead for their projects.

Stephen's career includes years with some of the best and biggest agencies and studios in the business. From working as a Sr. Art Director at renowned agencies like Seiniger Advertising and The Ant Farm, to Creative Director at Cimarron Group and beyond, Stephen has worked on many large film campaigns, including the most recent theatrical campaign for the film Legion. He also created the logo for the recent blockbuster remake of Speed Racer and created key art for the DVD packaging of the film Benjamin Button. He has an impressive corporate client list, as well, and he is an accomplished illustrator.

My wish is to use Stephen as the creative director for our virtual agency, Project Design, L.A., and allow him to do what he does best – everything. If you are a client and need a strong team, keep Stephen and Project Design, L.A. in mind and see what we can create for you. Or, if you just need a good, reliable, super-talented freelancer, he's good for that, too.

To learn more about Stephen Klippenstein or to view his online portfolio, please go to www.klippart.com.

Sunday, April 4, 2010

The Word Is Out

I was checking out the number of hits my portfolio website was getting last week and I stumbled upon a link to my site from another site called, "Resources" – a site for artist resources. Anyway, after a few clicks, I found where the link came from and it was from an article they posted titled, "42 Best Designed Websites for Showcasing Portfolio."

I was so surprised and flattered because no one told me they were going to include my site on this list, much less a direct link to it. Thank you, Resources.SaveDelete.com for choosing my site to showcase on your list!

While we're on the subject, BigBlackBag.com named my website one of TEN BEST out of 2,000 sites in 2008 and they still feature my site as an example of what you can do with their websites. Thank you, Big Black Bag, for recognizing my work, as well.

Big Black Bag Portfolio Websites – BigBlackBag.com
42 Best Designed Websites For Showcasing PortfolioResources.SaveDelete.com
Joseph Rey Portfolio – Joseph-Rey.com

Saturday, April 3, 2010

My Afternoon With Chef Aarón Sanchez

FOR CACIQUE

I had the pleasure of spending Tuesday afternoon at Jon Edwards Photo-graphy studio with Chef Aarón Sanchez from television's Food Network. I was directing a photo shoot for "Cacique" cheeses, creams and chorizos – Chef Sanchez is the new spokesperson for the brand – and the Jon Edwards studio did the styling and photography. Aarón Sanchez is an award-winning chef, author, television star and restauranteur who bring authentic latin cuisine to the American table. He's a really nice guy and an extremely talented chef.

Thank you to the team at Jon Edwards Photography studio and to "Cacique" for a lovely day and a great shoot! And, a special thanks to Aarón for being so easy to work with – I hope you will let me know what you think of the ad when it comes out in Food Light magazine. Keep your eyes peeled everyone and go buy Cacique cheeses, creams and chorizos!

Cacique – CaciqueUSA.com
Chef Aaron Sanchez – ChefAaronSanchez.com
Jon Edwards Photography – JonEdwardsPhoto.com